We are super excited to share with you that we’ve cracked the code on a new, delicious addition to our family. Introducing... Spindrift Spiked - a radically clean, ultra-delicious, low alcohol sparkling water made only from real ingredients.
The beginning of this story really started 30 years ago. Flavored sparkling water was made with 2 ingredients: carbonated water and “natural flavors”. While it sounds healthy, “natural flavors” have no singular meaning - it’s a confusing catch all phrase referring to over 3000 chemical food additives unregulated by the FDA. We believed that there was a better way and spent the last decade perfecting an alternative: Spindrift sparkling water. Made with real fruit - easy to understand and uncompromised by unknown ingredients.
Recently, we’ve watched as alcohol wandered into the sparkling water space with “hard seltzers”... and most of us at Spindrift don’t drink hard seltzer. My friends don’t either, unless it’s out of convenience on a boat or camping. Many are confused about what a hard seltzer even is and can’t name a single ingredient. No wonder - the ingredients read more like a diet soda with alcohol: synthetic zero calorie sweeteners, weird preservatives, synthetic flavors. Whatever it is, one thing is certain: it isn’t a “sparkling water” or even a “seltzer”, the way the name suggests.
And you, our Drifter community (which is at the heart of everything we do) have regularly requested that we make a hard seltzer with simple ingredients you could feel good about drinking and sharing with family and friends. So, we’ve taken the process that we used to develop Spindrift Sparkling Water: all real ingredients, cold processing, no synthetics, delicious - and introduced a low level of alcohol made from fermented cane sugar at a social 4% ABV. It’s 4 times distilled so it’s ultra, ultra-pure and a perfect backdrop for our delicious real squeezed fruit. We are proud to release four incredible varieties: Pineapple, Mango, Lime and Half Tea & Half Lemon.
Our dream is to bring Spiked to all of you and we’re eager for you to taste it. But to start, it will be available this Spring in New England (our backyard) and Southern California. We have some exciting things planned for Spiked this summer and will be working hard to expand availability in stores and online. You can to tell us where you want to see it next here.
Spindrift Spiked is one of our biggest innovations to date. I’m incredibly proud of our team and the 2 years we spent to figure this out with the same care and rigor we apply to our non-alcoholic sparkling water. This is really groundbreaking stuff. I hope you enjoy it.